
Moving Businesses Forward: The Toomey Leasing Group Rebrand
At MJT Securities, we believe that a strong brand should reflect more than what a business does. It should communicate how that business works, the relationships it builds and the ambitions it has for the future. That belief sits at the heart of the latest rebrand for Toomey Leasing Group.
As the holding company behind Toomey Leasing Group, we are proud to introduce its refreshed logo, colour palette and visual identity. While the name, services and commitment to customers remain unchanged, the updated brand better reflects the business Toomey Leasing Group has become and the direction in which it is heading.
The rebrand is not about change for the sake of change. It is about modernising the face of the business while remaining true to the qualities that have defined Toomey Leasing Group for decades: trust, reliability, expertise and a genuinely personal approach to business vehicle leasing.
Why We Refreshed the Brand
Toomey Leasing Group has grown significantly over the years, developing alongside the businesses and customers it supports. Today, the company works with organisations of all sizes, from growing businesses to established national companies, helping them source and manage everything from individual vehicles to complex fleets.
As part of MJT Securities, we wanted the Toomey Leasing Group brand to better represent this evolution.
The previous identity placed a strong emphasis on the vehicles and leasing products the business provides. While these remain fundamental to the service, there is much more to the business than the vehicles themselves.
At the centre of Toomey Leasing Group are its people and the relationships they build with customers.
The refreshed identity has therefore been developed to place greater emphasis on connection, collaboration and long-term partnerships. It reflects the way the team works with customers, taking the time to understand their businesses and provide advice tailored to their individual requirements.
A Brand Built Around People and Partnerships
The new Toomey Leasing Group logo uses softer shapes and more fluid elements to represent connection, collaboration and movement.
These ideas reflect the conversations the team has with customers, the guidance provided throughout the leasing process and the ongoing support that continues well beyond vehicle delivery.
The refreshed colour palette brings a modern and confident feel to the brand while retaining the professionalism and reassurance customers expect from an established leasing business.
Together, these elements create a visual identity that feels more human, more accessible and more closely aligned with the way Toomey Leasing Group operates.
For MJT Securities, this is an important part of the rebrand. We want the businesses within our group to evolve with their markets while maintaining the values and reputation that have been built over many years.
What Has Not Changed
Although the brand has evolved, the foundations of Toomey Leasing Group remain firmly in place.
The business continues to provide a comprehensive range of vehicle leasing and fleet management solutions, including car leasing, commercial vehicles, fleet support and expert advice for businesses looking to manage their vehicle requirements effectively.
Customers continue to benefit from access to a wide range of brand-new vehicles, flexible leasing solutions and support throughout the life of their agreement.
Most importantly, the relationship-led approach remains unchanged.
Whether a customer is leasing a single vehicle or managing a larger fleet across multiple locations, Toomey Leasing Group continues to provide a dedicated point of contact and practical guidance tailored to the needs of the business.
That consistency is an important part of what makes the business such a valuable part of the wider MJT Securities group.
Supporting Businesses Across the UK
Toomey Leasing Group works with businesses across the UK, combining national reach with a personal approach to customer relationships.
The business supports organisations across a wide range of sectors and fleet sizes, helping them navigate the increasingly complex vehicle and mobility landscape.
From advising businesses on the right leasing structure to supporting the day-to-day management of vehicles, the team works closely with customers to help them make informed decisions around their fleets.
This approach reflects a wider principle across MJT Securities: businesses perform at their best when they have the right expertise, people and support behind them.
A Modern Brand for a Changing Industry
The vehicle leasing and mobility industry continues to evolve.
Businesses are facing changing expectations around cost, taxation, vehicle choice, electrification, compliance and fleet management. As these challenges develop, the role of a leasing partner goes beyond simply providing access to vehicles.
Toomey Leasing Group's refreshed brand reflects this changing role.
The business aims to be a trusted partner for its customers, providing expertise and guidance alongside the vehicles and leasing solutions themselves.
Through consultations, leasing guidance and ongoing account management, the team works with businesses to understand their requirements and help them navigate the decisions involved in running a fleet.
The new identity provides a stronger platform for communicating that proposition to existing and future customers.
Part of the Wider MJT Securities Group
Toomey Leasing Group is one of the businesses that form part of MJT Securities, alongside our interests across automotive, leasing, export and property.
Each business operates within its own specialist market, but they share a common foundation: a focus on long-term relationships, expertise and sustainable growth.
The development of the Toomey Leasing Group brand is therefore part of a wider commitment from MJT Securities to ensure that our businesses continue to evolve while retaining the qualities that have helped them build their reputations.
For Toomey Leasing Group, that means creating a brand that reflects both its heritage and its ambitions for the future.
Where You Will See the New Brand
The new Toomey Leasing Group identity will be introduced across the business's key customer and partner touchpoints.
This includes the website, social media channels, digital communications, email signatures, marketing materials, business cards and driver-facing platforms and applications.
The rollout has been carefully planned to create a consistent experience across every interaction with the brand.
While the visual identity is changing, the customer experience remains at the heart of the business.
Decades of Trust
The new tagline, “Moving Businesses Forward.”, captures the role Toomey Leasing Group aims to play for its customers.
It reflects the practical purpose of the business: helping organisations access the vehicles they need while providing the expertise and support required to keep their businesses moving.
It also represents the company's approach to the future.
Toomey Leasing Group has decades of experience behind it, but its focus remains firmly on what comes next. The business continues to develop its services, embrace changes within the mobility sector and evolve alongside the customers it serves.
For MJT Securities, that combination of experience and forward thinking is exactly what we want the refreshed brand to communicate.
Looking Ahead
The Toomey Leasing Group rebrand represents more than a new logo and colour palette. It is a reflection of how the business has developed and where it wants to go next.
At the heart of that development are people and partnerships.
The team continues to believe that the best customer relationships are built through real conversations, expert advice and an understanding of the challenges businesses face. Whether supporting a growing company with its first business vehicles or helping a larger organisation manage a complex fleet, that approach remains consistent.
The refreshed identity gives Toomey Leasing Group a brand that better represents those qualities.
For MJT Securities, it is also an important step in supporting the continued development of one of the businesses within our group.
The industry will continue to change. Customer expectations will continue to evolve. New technologies and mobility solutions will continue to emerge.
But the fundamentals remain the same: understanding customers, building trust and helping businesses move forward.
Toomey Leasing Group. Moving Businesses Forward.